Browsing archives for April, 2009

The importance of User Personas

Design Guidelines 28 April 2009 | Comments Off

According to Alan Cooper, author of About Face 3.0 with Robert Riemann and David Cronin, “The persona is a powerful, multipurpose design tool that helps overcome several problems that currently plague the development of digital products. Personas help designers: Determine what a product should do and how it should behave. Communicate with stakeholders, developers, and [...]

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Is the term entrepreneur outdated?

business 22 April 2009 | Comments Off

Excellent post about the term “entrepreneur”, saying that it is loaded with outdated associations. However, the lack of a new term is significant in itself. These people are not entrepreneurs because they don’t spend their time managing a business. They spend their time writing, painting, making toys….following their passion. They are writers, painters, and toy [...]

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User Interface Guidelines

Design Guidelines,Quotes,usability 20 April 2009 | Comments Off

This is a great list of references for user interface design and usability guidelines: Apple Human Interface Guidelines iPhone Human Interface Guidelines Windows Vista UX Guidelines Windows XP Design Guidelines Nokia UI Style/Visual Guidelines GNOME Human Interface Guidelines 2.2 KDE 4.0 Visual Guide Java Look and Feel Design Guidelines Comcast Style Guide Usability.gov Research-Based Web [...]

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Impress – Flexible display

Technology 18 April 2009 | Comments Off

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About me

What do I do? I'm never sure what to answer, because people expect to hear one thing. We're all multi-faceted, and we are not our jobs. So what do I do?

I design websites, interfaces, and logos. I write. I create products. I consult. I love my family, friends, art, surfing, tennis, music, and travel. Which of these things really defines me? I can't say. But this website provides professional and personal information about me that might help others define me, if they feel it necessary to do so. I am an visual & interaction designer, entrepreneur, world traveler, and day dreamer. I am passionate for learning about and experimenting with new ways of living and working in community.

Where I come from
I was born in Sao Paulo and raised in beautiful Recife, Pernambuco, which is located on Brazil's northern coast, moved to Rio to finish high school, then again to Sao Paulo, where I acquired my Bachelor's degree in Industrial Design with Professional Qualification in Visual Communications. I have great parents and 2 younger brothers named Arthur and Denis.

Once I received my degree, I moved to Australia to pursuit a continuous design skills improvement and surf quality waves.

In late 2001, I moved to San Diego, California where I'm currently living and working.

Looking for my resume? Download it here.


Say hello, I'm quite friendly :)


Rodrigo Motta
Email: rodmotta10 at gmail.com
Mobile: 619.654.4766

1123 1/2 Torrey Pines Rd
La Jolla, CA 92037
Mobile: 619.654.4766

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