“Usability is always secondary. It’s never the most important thing about an experience. I will accept poor usability if I get what I need, if the total experience is great. I will reject perfect usability if I am not rewarded with a useful, engaging experience.”
- Donald Norman, author of “The Design of Everyday Things”
What do I do? I'm never sure what to answer, because people expect to hear one thing. We're all multi-faceted, and we are not our jobs. So what do I do?
I design websites, interfaces, and logos. I write. I create products. I consult. I love my family, friends, art, surfing, tennis, music, and travel. Which of these things really defines me? I can't say. But this website provides professional and personal information about me that might help others define me, if they feel it necessary to do so. I am an visual & interaction designer, entrepreneur, world traveler, and day dreamer. I am passionate for learning about and experimenting with new ways of living and working in community.
Where I come from
I was born in Sao Paulo and raised in beautiful Recife, Pernambuco, which is located on Brazil's northern coast, moved to Rio to finish high school, then again to Sao Paulo, where I acquired my Bachelor's degree in Industrial Design with Professional Qualification in Visual Communications. I have great parents and 2 younger brothers named Arthur and Denis.
Once I received my degree, I moved to Australia to pursuit a continuous design skills improvement and surf quality waves.
In late 2001, I moved to San Diego, California where I'm currently living and working.
Looking for my resume? Download it here.
Rodrigo Motta
Email: rodmotta10 at gmail.com
Mobile: 619.654.4766
1123 1/2 Torrey Pines Rd
La Jolla, CA 92037
Mobile: 619.654.4766
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