10 reasons why every CEO has to get on Twitter now
Great article from Zappos CEO about it’s time for CEOs to get on Twitter.
It’s amazing that so many CEO’s still don’t get this couple of other thoughts and support points to the article in the link above:
- One of the key reasons CEO’s and companies stay out of this space is time commitment, no excuse, but it does take time
- Social media takes ROI from return on investment, to return on involvement to return on information — use social as an insight engine
- Everything should be social — social TV, social banners,….
- Leverage “Transmission Effect” — persons spreading your brand
- Consumers do not adhere to a convenient linear path — they create their own personal path to the brand.