Have you figured out how to market in the new age of conversation and community?
The new marketing reality is all about relationships and according to the new marketing reality article, it’s impossible to create relationships from outside the circle.
Shouting your message to your audience in the traditional advertising way is still relevant but declining. Now it’s about getting involved in the conversation that your audience is having. Shouting is a one way conversation, talking is two-way and provides so much more value to your customers.
Your brand needs to join the party: be part of the conversation, listen, learn, contribute. Maybe even inspire and mobilize. But only if you’re there.
Is your brand in the new circle?