The importance of User Personas
According to Alan Cooper, author of About Face 3.0 with Robert Riemann and David Cronin, “The persona is a powerful, multipurpose design tool that helps overcome several problems that currently plague the development of digital products. Personas help designers:
- Determine what a product should do and how it should behave.
- Communicate with stakeholders, developers, and other designers.
- Build consensus and commitment to the design.
- Measure the design’s effectiveness.
- Contribute to other product-related efforts such as marketing and sales plans.”