Corporate Websites and Social Media
As the dynamics of the Web 2.0 continue to evolve, we will see more and more consumers not only expecting, but demanding, to interact with companies and products. Corporate websites can sometimes be less than compelling… Perhaps a shift will come where corporate websites will become the forum for interaction rather than outside social networking sites…just a thought…
Do you see a shift at some point in the future where corporate websites will become arenas for that amount of dialog? Couldn’t it only be beneficial if that interaction was done on the corporate website? For example, rather than fans dialoguing on Facebook and commenting on the Wall there, do you see a point where a corporate website will have fan profiles and a corporate Wall? If so, do you think that would be detrimental to the company’s overall reach for exposure? It is interesting to see how social media forces the evolution of corporate behavior.
I personally love learning more about a company by hearing from its “fans” and consumers through social media rather than having a company website tell me who they are. On facebook, there are many ways to tell that story about your brand or company.
I noticed that VW ran a commercial with their facebook.com/vw website on the bottom right of that commercial. That was awesome!