Why smart people do dumb things: a lesson from the financial meltdown

10 June 2009 | Comments Off

As we dealt and continue dealing with the fallout from so many executives making such terrible decisions, the simplest advice seems the most appropriate. Figure out what you care about and devote yourself to that purpose. Stay the course, even when your colleagues wander off course. And never forget that if something sounds too good to be true—from no-money-down-mortgages to instant riches with a hedge fund—it probably is. “When you run with the pack, what you generally see are other people’s backsides,” Arkadi Kuhlmann says. “We know why we’re here, and it’s not to copy other people’s bad ideas. Every person who tries to do real innovation is going to be tempted by money, greed, acceptance, being in the middle of the action”.

Sometimes, the most important form of leadership is resisting an innovation that takes hold in your field when that innovation, no matter how popular with your rivals, is at odds with your long-term point of view.

Words to live by.

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What do I do? I'm never sure what to answer, because people expect to hear one thing. We're all multi-faceted, and we are not our jobs. So what do I do?

I design websites, interfaces, and logos. I write. I create products. I consult. I love my family, friends, art, surfing, tennis, music, and travel. Which of these things really defines me? I can't say. But this website provides professional and personal information about me that might help others define me, if they feel it necessary to do so. I am an visual & interaction designer, entrepreneur, world traveler, and day dreamer. I am passionate for learning about and experimenting with new ways of living and working in community.

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I was born in Sao Paulo and raised in beautiful Recife, Pernambuco, which is located on Brazil's northern coast, moved to Rio to finish high school, then again to Sao Paulo, where I acquired my Bachelor's degree in Industrial Design with Professional Qualification in Visual Communications. I have great parents and 2 younger brothers named Arthur and Denis.

Once I received my degree, I moved to Australia to pursuit a continuous design skills improvement and surf quality waves.

In late 2001, I moved to San Diego, California where I'm currently living and working.

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Rodrigo Motta
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