6 November 2009 | Comments Off
- Build every feature any customer would ever want: Apparently, by having all the features anyone can ever imagine, “eliminate any possible reason that customers might buy a competitors’ product”. That’s a wrong conclusion and a really bad idea. Software that tries to be everything to everyone generally sucks. It becomes bloated, hard to use, and in need of big up-front training, which is probably a good definition of enterprise software right there.
- Become a sales force-driven company: Hire a bunch of sales people and make them convince people to buy your software. Side step the actual users, the developers, and go straight to management. The sales people will invariably promise more than you have and drive you even deeper into “build everything for everyone”.
Tagged in business, customer, ux
