These few tips on designing the sign up experience on your website are also the basic outline for Joshua Porter’s book designing for the social web. He has a lot of other very important info but I think these few really help the process of specifically thinking about the sign up experience: Describe WHAT it [...]
We, designers, need to consider two things when adding “beautiful” enhancements to our designs. Responsive and intuitive page elements Branding and consistency of theme. Focusing on these two things will give every pixel in a design a purpose and will contribute to the website’s overall usability. Sure, eye candy is important, but it isn’t everything, [...]
A Good Experience blog post by Mark Hurst has an amusing and insightful post on strategy as opposed to tactics: Why is finding direction (or strategy) so rare, so difficult? One reason is that creating the strategy is different from execution. You have to stop and take time to find the direction. You can’t run [...]
As the dynamics of the Web 2.0 continue to evolve, we will see more and more consumers not only expecting, but demanding, to interact with companies and products. Corporate websites can sometimes be less than compelling… Perhaps a shift will come where corporate websites will become the forum for interaction rather than outside social networking [...]
The 37better Project, from the 37signals guys (archive from 2001 – some links may not work), has some really cool promotional things that they did for their company. It brought them tremendous exposure. The 37betters were linked up everywhere and discussed at length in all the right places. Slow times are a perfect time to [...]
The new marketing reality is all about relationships and according to the new marketing reality article, it’s impossible to create relationships from outside the circle. Shouting your message to your audience in the traditional advertising way is still relevant but declining. Now it’s about getting involved in the conversation that your audience is having. Shouting [...]