business,Marketing
4 October 2009 | Comments Off
A Good Experience blog post by Mark Hurst has an amusing and insightful post on strategy as opposed to tactics: Why is finding direction (or strategy) so rare, so difficult? One reason is that creating the strategy is different from execution. You have to stop and take time to find the direction. You can’t run [...]
Tagged in business, customer, Marketing, strategy, tactics
business,Marketing,Social Media
3 June 2009 | Comments Off
As the dynamics of the Web 2.0 continue to evolve, we will see more and more consumers not only expecting, but demanding, to interact with companies and products. Corporate websites can sometimes be less than compelling… Perhaps a shift will come where corporate websites will become the forum for interaction rather than outside social networking [...]
Tagged in behavior, branding, Marketing, motivation, Social Media, twitter, ux
Design Inspirations,Design Patterns,Marketing
14 April 2009 | Comments Off
The 37better Project, from the 37signals guys (archive from 2001 – some links may not work), has some really cool promotional things that they did for their company. It brought them tremendous exposure. The 37betters were linked up everywhere and discussed at length in all the right places. Slow times are a perfect time to [...]
Tagged in motivation, patterns, redesign, visual design, website evaluation
Marketing,Social Media
9 April 2009 | Comments Off
The new marketing reality is all about relationships and according to the new marketing reality article, it’s impossible to create relationships from outside the circle. Shouting your message to your audience in the traditional advertising way is still relevant but declining. Now it’s about getting involved in the conversation that your audience is having. Shouting [...]
Tagged in behavior, Marketing, Social Media, trends