Marketing,Social Media
9 April 2009 | Comments Off
The new marketing reality is all about relationships and according to the new marketing reality article, it’s impossible to create relationships from outside the circle. Shouting your message to your audience in the traditional advertising way is still relevant but declining. Now it’s about getting involved in the conversation that your audience is having. Shouting [...]
Tagged in behavior, Marketing, Social Media, trends
Social Media
7 April 2009 | Comments Off
Great article from Zappos CEO about it’s time for CEOs to get on Twitter. It’s amazing that so many CEO’s still don’t get this couple of other thoughts and support points to the article in the link above: One of the key reasons CEO’s and companies stay out of this space is time commitment, no [...]
Tagged in Marketing, Social Media, trends, twitter
Social Media
25 March 2009 | Comments Off
Are you using social media marketing? if so is it providing benefit to you and your company? A new whitepaper called “How Marketers Are Using Social Media to Grow Their Businesses” by Michael A. Stelzner, has been written and distributed (one of the top retweeted updates on Twitter right now) that looks at how SMM [...]
Tagged in Marketing, Social Media, twitter
business,Social Media
24 March 2009 | Comments Off
Charley Schwab had an opportunity to create a true conversation about retirement built around some very interesting survey findings. They had the chance to create a social media community. Instead, they just plugged in some corporate talking heads and made it just another site selling IRAs. Take a look at Rethinking Retirement, and see if you [...]
Tagged in economic, finance, survey