Rod Motta - User Experience Visual Designer » Uncategorized

Experience Mapping

Rod Motta — Fri, 23 Dec 2011 22:05:23 +0000

I really enjoyed The Anatomy of an Experience Map article by the Adaptive Path folks. A very useful and comprehensive analysis that effectively illustrates the process of mapping out ideas, objectives, goals and the journey of going through it, without cram too much in. It’s very useful for large projects.

Rail Europe experience map

For smaller projects, however, we could simplify this map into a flowchart with intended outcomes (ie. what you want the user to think and feel at each point). Then we could do some focus testing to compare the actual results against the intended outcomes.

There’s also a great reference to Tufte. All the data and information is out there. Its a matter of organizing it in context to each other and presenting it visually to allow it to communicate exactly what the goal is.

Quote: Multitasking

Rod Motta — Sat, 18 Dec 2010 22:56:33 +0000

“Multitasking impairs your ability to think. Thinking [is] concentrating.. to develop an idea of your own.” – From the Utne Reader.

News, I’ve got some.

Rod Motta — Sun, 23 May 2010 18:56:23 +0000

I am extremely excited to announce that I’m joining the amazing web team at Intuit. They’ve been a source of inspiration for me for a few years, so it’s an incredible feeling to be on the brink of working with them.

It’s been a long road to get here, and now the fun really begins. Hopefully I’ll get the chance to talk more about it later. Exciting things ahead!

Risk Management Software

Rod Motta — Wed, 18 Mar 2009 04:27:17 +0000

Its funny ’cause you know it was true