What is great design if it isn’t delivering a message?

20 March 2011 | Comments Off

If the purpose of design is to help us solve a problem then the message helps us to understand what the problem is.

How often do you come across a t-shirt with nothing but words on it and yet everyone wants one? How important of a role does design play versus the actual message being delivered?

So many designers spend so much time trying to prettify everything without realizing why they are actually doing it? Are you really enhancing the message or are you simply putting lipstick on a pig?

Design encompasses a lot of individual components brought together to solve a problem. The message is simply one of those components, but without it the solution that the design is trying to offer can get lost.

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Japan: Looking ahead to brighter days

14 March 2011 | Comments Off

Does the earthquake came at the “worst time” as Japan struggles to reduce its massive debt?

Japan might well benefit from any shakeup that encourages entrepreneurship from the ground up, increases competitiveness and imposes change on the decidedly change-resistant bureaucrats who really run the nation. For years, pundits said only a major crisis will bring about change in Japan. March 11 provided the shock; leaders just need to act accordingly.

Yet in this time of devastation and uncertainty, Japan has shown it runs well on many levels in spite of its government. This is a moment for sorrow and reflection, yes. It’s also a time to look ahead to brighter days. They could indeed be on the way.

My thoughts and prayers for the Japanese people.

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Quote: Multitasking

18 December 2010 | Comments Off

“Multitasking impairs your ability to think. Thinking [is] concentrating.. to develop an idea of your own.” – From the Utne Reader.

Certain web design styles are popular for a reason

17 October 2010 | Comments Off

Sometimes popular web design styles can deter us since we love to create something original. As designers we like to see variety, but of course, our internal and external clients like to mimic and see consistency. Some of the more popular web design styles are:

  • Illustrations
  • Printed paper
  • Realism
  • Imageless & typography-focused
  • Minimalism
  • Vintage look
  • Large images & photo backgrounds
  • Rich & slick user interfaces

While many designers seem to be very against trends and already popular styles, one must understand that these certain styles are popular for a reason. That reason is that there is already something about them that works, whether it be efficiency, viewer-connection, or interesting visual appeal. The goal is to always view popular styles from an intuitive standpoint, and take from them what works best. This is the only way to learn and gain experience as a web designer, even when developing one’s own particular style.

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About me

What do I do? I'm never sure what to answer, because people expect to hear one thing. We're all multi-faceted, and we are not our jobs. So what do I do?

I design websites, interfaces, and logos. I write. I create products. I consult. I love my family, friends, art, surfing, tennis, music, and travel. Which of these things really defines me? I can't say. But this website provides professional and personal information about me that might help others define me, if they feel it necessary to do so. I am an visual & interaction designer, entrepreneur, world traveler, and day dreamer. I am passionate for learning about and experimenting with new ways of living and working in community.

Where I come from
I was born in Sao Paulo and raised in beautiful Recife, Pernambuco, which is located on Brazil's northern coast, moved to Rio to finish high school, then again to Sao Paulo, where I acquired my Bachelor's degree in Industrial Design with Professional Qualification in Visual Communications. I have great parents and 2 younger brothers named Arthur and Denis.

Once I received my degree, I moved to Australia to pursuit a continuous design skills improvement and surf quality waves.

In late 2001, I moved to San Diego, California where I'm currently living and working.

Looking for my resume? Download it here.


Say hello, I'm quite friendly :)


Rodrigo Motta
Email: rodmotta10 at gmail.com
Mobile: 619.654.4766

1123 1/2 Torrey Pines Rd
La Jolla, CA 92037
Mobile: 619.654.4766

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