We, designers, need to consider two things when adding “beautiful” enhancements to our designs. Responsive and intuitive page elements Branding and consistency of theme. Focusing on these two things will give every pixel in a design a purpose and will contribute to the website’s overall usability. Sure, eye candy is important, but it isn’t everything, [...]

As the dynamics of the Web 2.0 continue to evolve, we will see more and more consumers not only expecting, but demanding, to interact with companies and products. Corporate websites can sometimes be less than compelling… Perhaps a shift will come where corporate websites will become the forum for interaction rather than outside social networking [...]