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	<title>Rod Motta - User Experience Visual Designer &#187; functionality</title>
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	<link>http://rodmotta.com/blog</link>
	<description>Design, Social Media, Business &#38; Everything in Between.</description>
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		<title>Web Accessibility no longer an afterthought</title>
		<link>http://rodmotta.com/blog/2009/12/17/web-accessibility-no-longer-an-afterthought/</link>
		<comments>http://rodmotta.com/blog/2009/12/17/web-accessibility-no-longer-an-afterthought/#comments</comments>
		<pubDate>Fri, 18 Dec 2009 02:36:36 +0000</pubDate>
		<dc:creator>Rod Motta</dc:creator>
				<category><![CDATA[Accessibility]]></category>
		<category><![CDATA[Business]]></category>
		<category><![CDATA[customer]]></category>
		<category><![CDATA[functionality]]></category>
		<category><![CDATA[trends]]></category>
		<category><![CDATA[user experience]]></category>

		<guid isPermaLink="false">http://rodmotta.com/blog/?p=214</guid>
		<description><![CDATA[Yesterday I came across this interesting web accessibility article at CNN.com, talking about how big internet companies such as Yahoo and Google are embracing it. We should all start an accessibility push in our organizations, here&#8217;s why: There are about 60 million people in the U.S. who can&#8217;t use a computer to get on the [...]]]></description>
			<content:encoded><![CDATA[<p>Yesterday I came across this interesting <strong><a title="Web Accessibility Article" href="http://www.cnn.com/2009/TECH/12/15/cnet.web.accessibility/index.html" target="_blank">web accessibility article</a></strong> at CNN.com, talking about how big internet companies such as Yahoo and Google are embracing it.</p>
<p>We should all start an accessibility push in our organizations, here&#8217;s why:</p>
<ul>
<li>There are about 60 million people in the U.S. who can&#8217;t use a computer to get on the Internet in the normal fashion. For those people, a mix of screen reader software, keyboards with special buttons, and even motion-sensing Web cameras must take the place of the mouse and QWERTY keyboard.</li>
<p><br/></p>
<li>With a rapidly aging population in many parts of the world &#8212; notably the U.S. &#8212; accessibility requirements will become useful for today&#8217;s crop of baby boomers as they grow older</li>
<p><br/></p>
<li>In order to do business with the U.S. government, companies must comply with Section 508 of the Rehabilitation Act, which insists that electronic and information technology products sold to government agencies be designed with disabled employees in mind, and that government services produced by contractors consider disabled citizens in equal measure.</li>
</ul>
<p>Performance, internationalization, and accessibility are not a feature, they should all be standard.</p>
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		<title>Quick thought on Web vs Desktop design process</title>
		<link>http://rodmotta.com/blog/2009/11/07/web-vs-desktop-design-process/</link>
		<comments>http://rodmotta.com/blog/2009/11/07/web-vs-desktop-design-process/#comments</comments>
		<pubDate>Sun, 08 Nov 2009 02:39:32 +0000</pubDate>
		<dc:creator>Rod Motta</dc:creator>
				<category><![CDATA[Design Guidelines]]></category>
		<category><![CDATA[Design Patterns]]></category>
		<category><![CDATA[behaviour]]></category>
		<category><![CDATA[functionality]]></category>
		<category><![CDATA[patterns]]></category>
		<category><![CDATA[Usability]]></category>
		<category><![CDATA[user experience]]></category>
		<category><![CDATA[user interface]]></category>

		<guid isPermaLink="false">http://rodmotta.com/blog/?p=207</guid>
		<description><![CDATA[There is a world of differences to consider when designing for web or designing for desktop applications: From fundamental interactions to keyboard driven navigational paradigms to accessibility issues to screen layout to basic behavior and reaction of buttons, links, etc&#8230;we have to consider that a product with a rich client and a web client are [...]]]></description>
			<content:encoded><![CDATA[<p>There is a world of differences to consider when designing for web or designing for desktop applications:<br/><br />
From fundamental interactions to keyboard driven navigational paradigms to accessibility issues to screen layout to basic behavior and reaction of buttons, links, etc&#8230;we have to consider that a product with a rich client and a web client are two completely separate applications striving to assist the user in meeting the same goals. Of course, it is a little more complicated than that but perhaps it get us going in the right direction.</p>
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		<title>What designers need to keep in mind</title>
		<link>http://rodmotta.com/blog/2009/09/18/what-designers-need-to-keep-in-mind/</link>
		<comments>http://rodmotta.com/blog/2009/09/18/what-designers-need-to-keep-in-mind/#comments</comments>
		<pubDate>Fri, 18 Sep 2009 23:13:36 +0000</pubDate>
		<dc:creator>Rod Motta</dc:creator>
				<category><![CDATA[Business]]></category>
		<category><![CDATA[Design Inspirations]]></category>
		<category><![CDATA[Quotes]]></category>
		<category><![CDATA[Usability]]></category>
		<category><![CDATA[functionality]]></category>
		<category><![CDATA[industrial design]]></category>

		<guid isPermaLink="false">http://rodmotta.com/blog/?p=188</guid>
		<description><![CDATA[&#8220;Designing well is not easy. The manufacturer wants something that can be produced economically. The store wants something that will be attractive to its customers. The purchaser has several demands. In the store, the purchaser focuses on price and appearance, and perhaps on prestige value. At home, the same person will pay more attention to [...]]]></description>
			<content:encoded><![CDATA[<p>&#8220;Designing well is not easy. The manufacturer wants something that can be produced economically. The store wants something that will be attractive to its customers. The purchaser has several demands. In the store, the purchaser focuses on price and appearance, and perhaps on prestige value. At home, the same person will pay more attention to functionality and usability. The repair service cares about maintainability: How easy is the device to take apart, diagnose, and service:? The needs of those concerned are different and often conflict. Nonetheless, the designer may be able to<br />
satisfy everyone.&#8221;</p>
<p>From the book <strong><a href="http://www.amazon.com/Design-Everyday-Things-ebook/dp/B0018OZZM0/ref=dp_kinw_strp_1" target="_blank">The Design of Everyday Things</a></strong> by Don Norman.</p>
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		<title>The user experience from outside of the computer world</title>
		<link>http://rodmotta.com/blog/2009/05/22/the-user-experience-from-outside-of-the-computer-world/</link>
		<comments>http://rodmotta.com/blog/2009/05/22/the-user-experience-from-outside-of-the-computer-world/#comments</comments>
		<pubDate>Fri, 22 May 2009 22:50:47 +0000</pubDate>
		<dc:creator>Rod Motta</dc:creator>
				<category><![CDATA[Business]]></category>
		<category><![CDATA[Design Inspirations]]></category>
		<category><![CDATA[Redesign]]></category>
		<category><![CDATA[Technology]]></category>
		<category><![CDATA[Usability]]></category>
		<category><![CDATA[functionality]]></category>
		<category><![CDATA[industrial design]]></category>
		<category><![CDATA[user experience]]></category>
		<category><![CDATA[visual]]></category>

		<guid isPermaLink="false">http://rodmotta.com/blog/?p=149</guid>
		<description><![CDATA[Checkout the story of redesign of the ubiquitous prescription bottle led by Deborah Adler I really enjoyed the article&#8217;s approach to guiding the reader through the process, and the result is stunning&#8230;Just far enough out of the box to be a real improvement, but not so unfamiliar as to make it un-marketable. I don’t see [...]]]></description>
			<content:encoded><![CDATA[<p><a href="http://nymag.com/nymetro/health/features/11700/"><img class="alignnone size-full wp-image-150" title="prescription_bottle" src="http://rodmotta.com/blog/wp-content/uploads/2009/05/prescription_bottle.jpg" alt="prescription_bottle" width="430" height="224" /></a></p>
<p>Checkout the <a href="http://nymag.com/nymetro/health/features/11700/"><strong>story of redesign of the ubiquitous prescription bottle</strong></a> led by Deborah Adler</p>
<p>I really enjoyed the article&#8217;s approach to guiding the reader through the process, and the result is stunning&#8230;Just far enough out of the box to be a real improvement, but not so unfamiliar as to make it un-marketable.</p>
<p>I don’t see a mention of this in the article, but judging from the bottles’ shape they can be packed more tightly to save shipping space and costs, as well.</p>
<p>You can see Debora Adler speak at <a href="http://videos.visitmix.com/MIX09/KEY02"><strong>Microsoft Mixx 09 Day 2 Keynote</strong></a>. (fast forward to 30:30)</p>
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		<title>The four layers of design</title>
		<link>http://rodmotta.com/blog/2009/05/08/the-four-layers-of-design/</link>
		<comments>http://rodmotta.com/blog/2009/05/08/the-four-layers-of-design/#comments</comments>
		<pubDate>Sat, 09 May 2009 00:11:57 +0000</pubDate>
		<dc:creator>Rod Motta</dc:creator>
				<category><![CDATA[Business]]></category>
		<category><![CDATA[Design Guidelines]]></category>
		<category><![CDATA[functionality]]></category>
		<category><![CDATA[guidelines]]></category>
		<category><![CDATA[motivation]]></category>
		<category><![CDATA[Usability]]></category>
		<category><![CDATA[user experience]]></category>

		<guid isPermaLink="false">http://rodmotta.com/blog/?p=145</guid>
		<description><![CDATA[According to Bill Buxton on the article On Engineering and Design: An Open Letter, it might be useful to think of design in terms of four layers, each demanding a progressively larger investment. Design awareness can and ideally should be something that every employee of a company makes their best effort to acquire. I would [...]]]></description>
			<content:encoded><![CDATA[<p>According to Bill Buxton on the article <strong><a title="On Engineering and Design: An Open Letter" href="http://www.businessweek.com/innovate/content/apr2009/id20090429_083139.htm?campaign_id=rss_innovate" target="_blank">On Engineering and Design: An Open Letter</a></strong>, it might be useful to think of design in terms of four layers, each demanding a progressively larger investment.</p>
<ol>
<li><strong>Design awareness</strong> can and ideally should be something that every employee of a company makes their best effort to acquire. I would say exactly the same thing about technology awareness. In the corporate culture I dream about, there would be a balance between the two—along with a healthy respect for best business practices—in every employee.</li>
<li><strong>Design literacy</strong> is also something that can be acquired with a bit more effort by any employee, regardless of background. If your company has employees who suffer from &#8220;Apple (AAPL) envy&#8221; in terms of the nature of the products that they produce, building such literacy is a very real and useful step in helping combat that particular affliction. Designers need technological literacy, too, and both need an equal dose of business acumen. Without this, none of us has any right to complain about not being understood by those in other disciplines. We all need to be able to handle multiple directions.</li>
<li><strong>Design thinking</strong> is something that takes even more of an investment, requiring a level of competence that—with dedication and practice—can be acquired by anyone, to a reasonable degree. Cognitive science makes it clear that the strategies designers use in approaching problems or questions are different (not &#8220;better&#8221;) than those employed by those trained in engineering disciplines. Both strategies are complementary. Given the complexity of the problems that confront us, it seems to me that expanding our collective arsenal of techniques is something we could all benefit from.</li>
<li><strong>Design practice</strong>, however, is not something available to everyone. This is a full-time job for highly trained professionals. It requires people who have invested just as much to acquire their set of skills as the computer scientists have put in for theirs. Yes, there are exceptions. There always are on both sides of the table. But it is risky, if not foolhardy, to generalize from the exception.</li>
</ol>
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		<title>Quote: Truly elegant design</title>
		<link>http://rodmotta.com/blog/2009/05/06/quote-truly-elegant-design/</link>
		<comments>http://rodmotta.com/blog/2009/05/06/quote-truly-elegant-design/#comments</comments>
		<pubDate>Wed, 06 May 2009 19:58:55 +0000</pubDate>
		<dc:creator>Rod Motta</dc:creator>
				<category><![CDATA[Design Inspirations]]></category>
		<category><![CDATA[Quotes]]></category>
		<category><![CDATA[functionality]]></category>
		<category><![CDATA[visual design]]></category>

		<guid isPermaLink="false">http://rodmotta.com/blog/?p=142</guid>
		<description><![CDATA[&#8220;Truly elegant design incorporates top-notch functionality into a simple, uncluttered form.&#8221; - David Lewis]]></description>
			<content:encoded><![CDATA[<p>&#8220;Truly elegant design incorporates top-notch functionality into a simple, uncluttered form.&#8221;</p>
<p><em>- David Lewis</em></p>
]]></content:encoded>
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		<title>Neat visual nav</title>
		<link>http://rodmotta.com/blog/2009/05/05/neat-visual-nav/</link>
		<comments>http://rodmotta.com/blog/2009/05/05/neat-visual-nav/#comments</comments>
		<pubDate>Wed, 06 May 2009 05:08:54 +0000</pubDate>
		<dc:creator>Rod Motta</dc:creator>
				<category><![CDATA[Design Inspirations]]></category>
		<category><![CDATA[Design Patterns]]></category>
		<category><![CDATA[Usability]]></category>
		<category><![CDATA[behaviour]]></category>
		<category><![CDATA[functionality]]></category>
		<category><![CDATA[layout]]></category>
		<category><![CDATA[patterns]]></category>
		<category><![CDATA[visual]]></category>

		<guid isPermaLink="false">http://rodmotta.com/blog/?p=133</guid>
		<description><![CDATA[Neat visual nav at Stylous.com. Check it out in action to see how it works.]]></description>
			<content:encoded><![CDATA[<p><a href="http://stylous.com/#/"><img class="alignnone size-full wp-image-136" style="border: 0pt none;" title="Stylous" src="http://rodmotta.com/blog/wp-content/uploads/2009/05/stylous2.jpg" alt="stylous2" width="430" height="361" /></a></p>
<p>Neat visual nav at <strong><a href="http://stylous.com/#/" target="_blank">Stylous.com</a></strong>. Check it out in action to see how it works.</p>
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		<title>Quote: Usability isn&#8217;t enough</title>
		<link>http://rodmotta.com/blog/2009/04/01/quote-usability-isnt-enough/</link>
		<comments>http://rodmotta.com/blog/2009/04/01/quote-usability-isnt-enough/#comments</comments>
		<pubDate>Wed, 01 Apr 2009 20:44:48 +0000</pubDate>
		<dc:creator>Rod Motta</dc:creator>
				<category><![CDATA[Usability]]></category>
		<category><![CDATA[functionality]]></category>
		<category><![CDATA[user experience]]></category>
		<category><![CDATA[user interface]]></category>

		<guid isPermaLink="false">http://rodmotta.wordpress.com/?p=62</guid>
		<description><![CDATA[&#8220;Usability is always secondary. It&#8217;s never the most important thing about an experience. I will accept poor usability if I get what I need, if the total experience is great. I will reject perfect usability if I am not rewarded with a useful, engaging experience.&#8221; - Donald Norman, author of &#8220;The Design of Everyday Things&#8221;]]></description>
			<content:encoded><![CDATA[<p><span class="bodysmall">&#8220;Usability is always secondary. It&#8217;s never the most important thing about an experience. I will accept poor usability if I get what I need, if the total experience is great. I will reject perfect usability if I am not rewarded with a useful, engaging experience.&#8221;</span></p>
<p><em><span class="bodysmall">- </span><span class="bodysmall">Donald Norman, author of &#8220;The Design of Everyday Things&#8221;</span></em></p>
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		<title>Mega Drop Down Navigation</title>
		<link>http://rodmotta.com/blog/2009/03/30/mega-drop-down-navigation/</link>
		<comments>http://rodmotta.com/blog/2009/03/30/mega-drop-down-navigation/#comments</comments>
		<pubDate>Mon, 30 Mar 2009 17:28:18 +0000</pubDate>
		<dc:creator>Rod Motta</dc:creator>
				<category><![CDATA[Design Patterns]]></category>
		<category><![CDATA[behaviour]]></category>
		<category><![CDATA[dropdown]]></category>
		<category><![CDATA[functionality]]></category>
		<category><![CDATA[navigation]]></category>
		<category><![CDATA[patterns]]></category>
		<category><![CDATA[Usability]]></category>
		<category><![CDATA[user interface]]></category>

		<guid isPermaLink="false">http://rodmotta.wordpress.com/?p=55</guid>
		<description><![CDATA[Here’s a study on how mega drop-downs overcome the downsides of regular drop-downs: Mega Drop Down Navigation Menus Work Well By Jacob Nielsen Here&#8217;s a screenshot of a great example not listed in the article above:]]></description>
			<content:encoded><![CDATA[<p>Here’s a study on how mega drop-downs overcome the downsides of regular drop-downs: <a href="http://www.useit.com/alertbox/mega-dropdown-menus.html">Mega Drop Down Navigation Menus Work Well</a> By Jacob Nielsen</p>
<p>Here&#8217;s a screenshot of a great example not listed in the article above:</p>
<p><img class="alignnone size-full wp-image-56" title="RailsGuide Mega Dropdown" src="http://rodmotta.files.wordpress.com/2009/03/megadropdown_rails.jpg" alt="RailsGuide Mega Dropdown" width="511" height="256" /></p>
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		<title>Showcase of Fashion Websites and Trends</title>
		<link>http://rodmotta.com/blog/2009/03/12/showcase-of-fashion-websites-and-trends/</link>
		<comments>http://rodmotta.com/blog/2009/03/12/showcase-of-fashion-websites-and-trends/#comments</comments>
		<pubDate>Thu, 12 Mar 2009 20:02:26 +0000</pubDate>
		<dc:creator>Rod Motta</dc:creator>
				<category><![CDATA[Design Inspirations]]></category>
		<category><![CDATA[fashion]]></category>
		<category><![CDATA[functionality]]></category>
		<category><![CDATA[trends]]></category>
		<category><![CDATA[visual design]]></category>

		<guid isPermaLink="false">http://rodmotta.wordpress.com/?p=16</guid>
		<description><![CDATA[In the showcase of fashion websites, you’ll see some variety, but you will also notice the presence of certain trends. Fashion websites are sometimes a good source of inspiration. They really try to push the boundaries of what websites can achieve, through their design and functionality. But most of the times they pay the high [...]]]></description>
			<content:encoded><![CDATA[<p><!--[if gte mso 9]&gt;  Normal 0     false false false  EN-US X-NONE X-NONE              MicrosoftInternetExplorer4              &lt;![endif]--><!--[if gte mso 9]&gt;                                                                                                                                            &lt;![endif]--> <!--[if gte mso 10]&gt;--> <!--[endif]--></p>
<p class="MsoNormal">
<div id="attachment_17" class="wp-caption alignnone" style="width: 310px"><img class="size-full wp-image-17" title="Victoria's Secret website" src="http://rodmotta.files.wordpress.com/2009/03/victorias_secret.jpg" alt="Beaultiful fashion website" width="300" height="184" /><p class="wp-caption-text">Victoria&#39;s Secret website: In my opinion, is the best of the fashion list.</p></div>
<p>In the <strong><a title="Fashion Websites" href="http://www.smashingmagazine.com/2009/03/12/showcase-of-beautiful-fashion-websites/">showcase of fashion websites</a></strong>, you’ll see some variety, but you will also notice the presence of certain trends.</p>
<p class="MsoNormal">Fashion websites are sometimes a good source of inspiration. They really try to push the boundaries of what websites can achieve, through their design and functionality. But most of the times they pay the high cost of having poor usability and/or missing their target markets:</p>
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