What designers need to keep in mind

business,Design Inspirations,Quotes,usability 18 September 2009 | Comments Off

“Designing well is not easy. The manufacturer wants something that can be produced economically. The store wants something that will be attractive to its customers. The purchaser has several demands. In the store, the purchaser focuses on price and appearance, and perhaps on prestige value. At home, the same person will pay more attention to [...]

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The user experience from outside of the computer world

business,Design Inspirations,redesign,Technology,usability 22 May 2009 | Comments Off

Checkout the story of redesign of the ubiquitous prescription bottle led by Deborah Adler I really enjoyed the article’s approach to guiding the reader through the process, and the result is stunning…Just far enough out of the box to be a real improvement, but not so unfamiliar as to make it un-marketable. I don’t see [...]

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The four layers of design

business,Design Guidelines 8 May 2009 | Comments Off

According to Bill Buxton on the article On Engineering and Design: An Open Letter, it might be useful to think of design in terms of four layers, each demanding a progressively larger investment. Design awareness can and ideally should be something that every employee of a company makes their best effort to acquire. I would [...]

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Quote: Truly elegant design

Design Inspirations,Quotes 6 May 2009 | Comments Off

“Truly elegant design incorporates top-notch functionality into a simple, uncluttered form.” – David Lewis

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About me

What do I do? I'm never sure what to answer, because people expect to hear one thing. We're all multi-faceted, and we are not our jobs. So what do I do?

I design websites, interfaces, and logos. I write. I create products. I consult. I love my family, friends, art, surfing, tennis, music, and travel. Which of these things really defines me? I can't say. But this website provides professional and personal information about me that might help others define me, if they feel it necessary to do so. I am an visual & interaction designer, entrepreneur, world traveler, and day dreamer. I am passionate for learning about and experimenting with new ways of living and working in community.

Where I come from
I was born in Sao Paulo and raised in beautiful Recife, Pernambuco, which is located on Brazil's northern coast, moved to Rio to finish high school, then again to Sao Paulo, where I acquired my Bachelor's degree in Industrial Design with Professional Qualification in Visual Communications. I have great parents and 2 younger brothers named Arthur and Denis.

Once I received my degree, I moved to Australia to pursuit a continuous design skills improvement and surf quality waves.

In late 2001, I moved to San Diego, California where I'm currently living and working.

Looking for my resume? Download it here.


Say hello, I'm quite friendly :)


Rodrigo Motta
Email: rodmotta10 at gmail.com
Mobile: 619.654.4766

1123 1/2 Torrey Pines Rd
La Jolla, CA 92037
Mobile: 619.654.4766

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