The design of a call to action can be broken down into 4 simple elements — size, shape, color, and position. Each plays a vital part in determining how effective the call to action is in directing the user. Don’t make your users work or think, or they’ll leave. It’s not that they aren’t smart, [...]
This 10 web design rules that you can break article, made me realize that “Rules you should break” or “Standards you shouldn’t follow” articles appeal to everyone rebel side. Some of you guys may wonder what Jakob Nielsen would say to “Breaking the rules is okay when a design calls for it”. I think rules [...]
According to Bill Buxton on the article On Engineering and Design: An Open Letter, it might be useful to think of design in terms of four layers, each demanding a progressively larger investment. Design awareness can and ideally should be something that every employee of a company makes their best effort to acquire. I would [...]
This is a great list of references for user interface design and usability guidelines: Apple Human Interface Guidelines iPhone Human Interface Guidelines Windows Vista UX Guidelines Windows XP Design Guidelines Nokia UI Style/Visual Guidelines GNOME Human Interface Guidelines 2.2 KDE 4.0 Visual Guide Java Look and Feel Design Guidelines Comcast Style Guide Usability.gov Research-Based Web [...]
What do I do? I'm never sure what to answer, because people expect to hear one thing. We're all multi-faceted, and we are not our jobs. So what do I do?
I design websites, interfaces, and logos. I write. I create products. I consult. I love my family, friends, art, surfing, tennis, music, and travel. Which of these things really defines me? I can't say. But this website provides professional and personal information about me that might help others define me, if they feel it necessary to do so. I am an visual & interaction designer, entrepreneur, world traveler, and day dreamer. I am passionate for learning about and experimenting with new ways of living and working in community.
Where I come from
I was born in Sao Paulo and raised in beautiful Recife, Pernambuco, which is located on Brazil's northern coast, moved to Rio to finish high school, then again to Sao Paulo, where I acquired my Bachelor's degree in Industrial Design with Professional Qualification in Visual Communications. I have great parents and 2 younger brothers named Arthur and Denis.
Once I received my degree, I moved to Australia to pursuit a continuous design skills improvement and surf quality waves.
In late 2001, I moved to San Diego, California where I'm currently living and working.
Looking for my resume? Download it here.
Rodrigo Motta
Email: rodmotta10 at gmail.com
Mobile: 619.654.4766
1123 1/2 Torrey Pines Rd
La Jolla, CA 92037
Mobile: 619.654.4766
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