Rod Motta - User Experience Visual Designer » industrial design http://rodmotta.com/blog Design, Social Media, Business & Everything in Between. Sun, 05 Sep 2010 04:23:53 +0000 en hourly 1 http://wordpress.org/?v=3.0.1 What designers need to keep in mind http://rodmotta.com/blog/2009/09/18/what-designers-need-to-keep-in-mind/ http://rodmotta.com/blog/2009/09/18/what-designers-need-to-keep-in-mind/#comments Fri, 18 Sep 2009 23:13:36 +0000 Rod Motta http://rodmotta.com/blog/?p=188 “Designing well is not easy. The manufacturer wants something that can be produced economically. The store wants something that will be attractive to its customers. The purchaser has several demands. In the store, the purchaser focuses on price and appearance, and perhaps on prestige value. At home, the same person will pay more attention to functionality and usability. The repair service cares about maintainability: How easy is the device to take apart, diagnose, and service:? The needs of those concerned are different and often conflict. Nonetheless, the designer may be able to
satisfy everyone.”

From the book The Design of Everyday Things by Don Norman.

]]> http://rodmotta.com/blog/2009/09/18/what-designers-need-to-keep-in-mind/feed/ 0 The user experience from outside of the computer world http://rodmotta.com/blog/2009/05/22/the-user-experience-from-outside-of-the-computer-world/ http://rodmotta.com/blog/2009/05/22/the-user-experience-from-outside-of-the-computer-world/#comments Fri, 22 May 2009 22:50:47 +0000 Rod Motta http://rodmotta.com/blog/?p=149 prescription_bottle

Checkout the story of redesign of the ubiquitous prescription bottle led by Deborah Adler

I really enjoyed the article’s approach to guiding the reader through the process, and the result is stunning…Just far enough out of the box to be a real improvement, but not so unfamiliar as to make it un-marketable.

I don’t see a mention of this in the article, but judging from the bottles’ shape they can be packed more tightly to save shipping space and costs, as well.

You can see Debora Adler speak at Microsoft Mixx 09 Day 2 Keynote. (fast forward to 30:30)

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