Dieter Rams on what makes Apple special

Rod Motta — Sat, 11 Jun 2011 02:20:33 +0000

Dieter Rams, who was featured in critically acclaimed documentary Objectified is one of the most influential design gurus in the world. He has created countless products for Braun, the German white goods company. And he is a man who has influenced Apple’s head of design, Jonathan Ive. Here’s a piece of what he wrote exclusively for the The Daily Telegraph about what makes Apple special:

“Without doubt there are few companies in the world that genuinely understand and practise the power of good design in their products and their businesses. Probably the first example was Peter Behrens and his work for the German company AEG, in the early part of the 20th century. He might be considered to be the founder of corporate identity. Adriano Olivetti was close behind as he transformed his father’s Italian company, Olivetti. Having become aware of this scarcity at the start of my career in the 1950s, I am sorry to report that the situation does not seem to have improved to this day.

I have always observed that good design can normally only emerge if there is a strong relationship between an entrepreneur and the head of design. At Apple this situation exists – between Steve Jobs and Jony Ive.

I am always fascinated when I see the latest Apple products. Apple has managed to achieve what I never achieved: using the power of their products to persuade people to queue to buy them. For me, I had to queue to receive food at the end of World War II. That’s quite a change.

They understand that design is not simply an adjective to place in front of a product’s name to somehow artificially enhance its value. Ever fewer people appear to understand that design is a serious profession; and for our future welfare we need more companies to take that profession seriously.”

When Jonathan Ive talks about Rams designing “surfaces that were without apology, bold, pure, perfectly-proportioned, coherent and effortless”, he could equally be talking about the iPod. “No part appeared to be either hidden or celebrated, just perfectly considered and completely appropriate in the hierarchy of the product’s details and features. At a glance, you knew exactly what it was and exactly how to use it.”

Ive goes on to say that “what Dieter Rams and his team at Braun did was to produce hundreds of wonderfully conceived and designed objects: products that were beautifully made in high volumes and that were broadly accessible”.

Apple is probably the only tech company with a head of design. This makes them both a tech and an industrial design firm… And actually marketing can be added to the mix…

Web resolutions for mobile devices

Rod Motta — Mon, 18 Apr 2011 06:11:13 +0000

Here’s a list of web resolutions popular on mobile devices as of February 2011 presented by Uxbooth.com with their published article, Considerations for Mobile Web Design (Part 2): Dimensions, by David Leggett. The author explains a few points about display dimensions and solutions for layout design.

Rod Motta - User Experience Visual Designer » iphone

Dieter Rams on what makes Apple special

Web resolutions for mobile devices

User Interface Guidelines