A Good Experience blog post by Mark Hurst has an amusing and insightful post on strategy as opposed to tactics: Why is finding direction (or strategy) so rare, so difficult? One reason is that creating the strategy is different from execution. You have to stop and take time to find the direction. You can’t run [...]

As the dynamics of the Web 2.0 continue to evolve, we will see more and more consumers not only expecting, but demanding, to interact with companies and products. Corporate websites can sometimes be less than compelling… Perhaps a shift will come where corporate websites will become the forum for interaction rather than outside social networking [...]

The new marketing reality is all about relationships and according to the new marketing reality article, it’s impossible to create relationships from outside the circle. Shouting your message to your audience in the traditional advertising way is still relevant but declining. Now it’s about getting involved in the conversation that your audience is having. Shouting [...]

Great article from Zappos CEO about it’s time for CEOs to get on Twitter. It’s amazing that so many CEO’s still don’t get this couple of other thoughts and support points to the article in the link above: One of the key reasons CEO’s and companies stay out of this space is time commitment, no [...]

Are you using social media marketing? if so is it providing benefit to you and your company? A new whitepaper called “How Marketers Are Using Social Media to Grow Their Businesses” by Michael A. Stelzner, has been written and distributed (one of the top retweeted updates on Twitter right now) that looks at how SMM [...]