Check out this awesome job of explaining user personas through a fun comic created by Brad Colbow. Some topics are more easily understood when presented this way. (at least for me). The comic style brings what is essentially a “slightly” dry subject to life. A list of more resources about user personas and mental models [...]

As the dynamics of the Web 2.0 continue to evolve, we will see more and more consumers not only expecting, but demanding, to interact with companies and products. Corporate websites can sometimes be less than compelling… Perhaps a shift will come where corporate websites will become the forum for interaction rather than outside social networking [...]

According to Bill Buxton on the article On Engineering and Design: An Open Letter, it might be useful to think of design in terms of four layers, each demanding a progressively larger investment. Design awareness can and ideally should be something that every employee of a company makes their best effort to acquire. I would [...]

Excellent post about the term “entrepreneur”, saying that it is loaded with outdated associations. However, the lack of a new term is significant in itself. These people are not entrepreneurs because they don’t spend their time managing a business. They spend their time writing, painting, making toys….following their passion. They are writers, painters, and toy [...]

The 37better Project, from the 37signals guys (archive from 2001 – some links may not work), has some really cool promotional things that they did for their company. It brought them tremendous exposure. The 37betters were linked up everywhere and discussed at length in all the right places. Slow times are a perfect time to [...]

“Psychological and economic theories suggest that humans seek to minimize costs and maximize gains. Increasing the perceived benefit/cost ratio increases a person’s motivation to engage in the behavior.” – B.J. Fogg