The four layers of design

business,Design Guidelines 8 May 2009 | Comments Off

According to Bill Buxton on the article On Engineering and Design: An Open Letter, it might be useful to think of design in terms of four layers, each demanding a progressively larger investment. Design awareness can and ideally should be something that every employee of a company makes their best effort to acquire. I would [...]

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Is the term entrepreneur outdated?

business 22 April 2009 | Comments Off

Excellent post about the term “entrepreneur”, saying that it is loaded with outdated associations. However, the lack of a new term is significant in itself. These people are not entrepreneurs because they don’t spend their time managing a business. They spend their time writing, painting, making toys….following their passion. They are writers, painters, and toy [...]

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Great Self Promotion

Design Inspirations,Design Patterns,Marketing 14 April 2009 | Comments Off

The 37better Project, from the 37signals guys (archive from 2001 – some links may not work), has some really cool promotional things that they did for their company. It brought them tremendous exposure. The 37betters were linked up everywhere and discussed at length in all the right places. Slow times are a perfect time to [...]

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Quote: Psychological and economic theories

Quotes 13 March 2009 | Comments Off

“Psychological and economic theories suggest that humans seek to minimize costs and maximize gains. Increasing the perceived benefit/cost ratio increases a person’s motivation to engage in the behavior.” – B.J. Fogg

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About me

What do I do? I'm never sure what to answer, because people expect to hear one thing. We're all multi-faceted, and we are not our jobs. So what do I do?

I design websites, interfaces, and logos. I write. I create products. I consult. I love my family, friends, art, surfing, tennis, music, and travel. Which of these things really defines me? I can't say. But this website provides professional and personal information about me that might help others define me, if they feel it necessary to do so. I am an visual & interaction designer, entrepreneur, world traveler, and day dreamer. I am passionate for learning about and experimenting with new ways of living and working in community.

Where I come from
I was born in Sao Paulo and raised in beautiful Recife, Pernambuco, which is located on Brazil's northern coast, moved to Rio to finish high school, then again to Sao Paulo, where I acquired my Bachelor's degree in Industrial Design with Professional Qualification in Visual Communications. I have great parents and 2 younger brothers named Arthur and Denis.

Once I received my degree, I moved to Australia to pursuit a continuous design skills improvement and surf quality waves.

In late 2001, I moved to San Diego, California where I'm currently living and working.

Looking for my resume? Download it here.


Say hello, I'm quite friendly :)


Rodrigo Motta
Email: rodmotta10 at gmail.com
Mobile: 619.654.4766

1123 1/2 Torrey Pines Rd
La Jolla, CA 92037
Mobile: 619.654.4766

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