Experience Mapping

Research,Uncategorized 23 December 2011 | Comments Off

I really enjoyed The Anatomy of an Experience Map article by the Adaptive Path folks. A very useful and comprehensive analysis that effectively illustrates the process of mapping out ideas, objectives, goals and the journey of going through it, without cram too much in. It’s very useful for large projects. For smaller projects, however, we [...]

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Identifying Users’ Trigger Words

Design Guidelines,Marketing,redesign,usability 19 June 2011 | Comments Off

Jarred Spool wrote an interesting article, back in 2004, about the right trigger words for your user. Do you want to find out what those words are? Start by asking them. Visiting your users in their natural environments is probably the best way to start. Jarred’s team found that personas are a great way to [...]

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The power of personas – a fun cartoon explanation

Design Guidelines,Design Inspirations 25 February 2010 | Comments Off

Check out this awesome job of explaining user personas through a fun comic created by Brad Colbow. Some topics are more easily understood when presented this way. (at least for me). The comic style brings what is essentially a “slightly” dry subject to life. A list of more resources about user personas and mental models [...]

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The importance of User Personas

Design Guidelines 28 April 2009 | Comments Off

According to Alan Cooper, author of About Face 3.0 with Robert Riemann and David Cronin, “The persona is a powerful, multipurpose design tool that helps overcome several problems that currently plague the development of digital products. Personas help designers: Determine what a product should do and how it should behave. Communicate with stakeholders, developers, and [...]

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About me

What do I do? I'm never sure what to answer, because people expect to hear one thing. We're all multi-faceted, and we are not our jobs. So what do I do?

I design websites, interfaces, and logos. I write. I create products. I consult. I love my family, friends, art, surfing, tennis, music, and travel. Which of these things really defines me? I can't say. But this website provides professional and personal information about me that might help others define me, if they feel it necessary to do so. I am an visual & interaction designer, entrepreneur, world traveler, and day dreamer. I am passionate for learning about and experimenting with new ways of living and working in community.

Where I come from
I was born in Sao Paulo and raised in beautiful Recife, Pernambuco, which is located on Brazil's northern coast, moved to Rio to finish high school, then again to Sao Paulo, where I acquired my Bachelor's degree in Industrial Design with Professional Qualification in Visual Communications. I have great parents and 2 younger brothers named Arthur and Denis.

Once I received my degree, I moved to Australia to pursuit a continuous design skills improvement and surf quality waves.

In late 2001, I moved to San Diego, California where I'm currently living and working.

Looking for my resume? Download it here.


Say hello, I'm quite friendly :)


Rodrigo Motta
Email: rodmotta10 at gmail.com
Mobile: 619.654.4766

1123 1/2 Torrey Pines Rd
La Jolla, CA 92037
Mobile: 619.654.4766

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