“Approval, though, is not the goal of investing. In fact, approval is often counter-productive because it sedates the brain and makes it less receptive to new facts or a re-examination of conclusions formed earlier. Beware the investment activity that produces applause; the great moves are usually greeted by yawns.” – Warren Buffett, in his letter [...]

According to Alan Cooper, author of About Face 3.0 with Robert Riemann and David Cronin, “The persona is a powerful, multipurpose design tool that helps overcome several problems that currently plague the development of digital products. Personas help designers: Determine what a product should do and how it should behave. Communicate with stakeholders, developers, and [...]

“Psychological and economic theories suggest that humans seek to minimize costs and maximize gains. Increasing the perceived benefit/cost ratio increases a person’s motivation to engage in the behavior.” – B.J. Fogg