Rod Motta - User Experience Visual Designer » psychological http://rodmotta.com/blog Design, Social Media, Business & Everything in Between. Mon, 07 May 2012 23:14:29 +0000 en hourly 1 http://wordpress.org/?v=3.1 Quote: Approval, though, is not the goal of investing http://rodmotta.com/blog/2009/05/14/quote-approval-though-is-not-the-goal-of-investing/ http://rodmotta.com/blog/2009/05/14/quote-approval-though-is-not-the-goal-of-investing/#comments Fri, 15 May 2009 00:39:31 +0000 Rod Motta http://rodmotta.com/blog/?p=147 “Approval, though, is not the goal of investing. In fact, approval is often counter-productive because it sedates the brain and makes it less receptive to new facts or a re-examination of conclusions formed earlier. Beware the investment activity that produces applause; the great moves are usually greeted by yawns.”

- Warren Buffett, in his letter to the Shareholders of Berkshire Hathaway (PDF) [via tipwn]

]]> http://rodmotta.com/blog/2009/05/14/quote-approval-though-is-not-the-goal-of-investing/feed/ 0 The importance of User Personas http://rodmotta.com/blog/2009/04/28/the-importance-of-user-personas/ http://rodmotta.com/blog/2009/04/28/the-importance-of-user-personas/#comments Wed, 29 Apr 2009 06:10:28 +0000 Rod Motta http://rodmotta.com/blog/?p=129 According to Alan Cooper, author of About Face 3.0 with Robert Riemann and David Cronin, “The persona is a powerful, multipurpose design tool that helps overcome several problems that currently plague the development of digital products. Personas help designers:

  • Determine what a product should do and how it should behave.
  • Communicate with stakeholders, developers, and other designers.
  • Build consensus and commitment to the design.
  • Measure the design’s effectiveness.
  • Contribute to other product-related efforts such as marketing and sales plans.”
]]> http://rodmotta.com/blog/2009/04/28/the-importance-of-user-personas/feed/ 0 Quote: Psychological and economic theories http://rodmotta.com/blog/2009/03/13/quote-psychological-and-economic-theories/ http://rodmotta.com/blog/2009/03/13/quote-psychological-and-economic-theories/#comments Fri, 13 Mar 2009 16:33:26 +0000 Rod Motta http://rodmotta.wordpress.com/?p=22 “Psychological and economic theories suggest that humans seek to minimize costs and maximize gains. Increasing the perceived benefit/cost ratio increases a person’s motivation to engage in the behavior.”

- B.J. Fogg

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