What is great design if it isn’t delivering a message?

Design Inspirations,Message,Simplicity 20 March 2011 | Comments Off

If the purpose of design is to help us solve a problem then the message helps us to understand what the problem is. How often do you come across a t-shirt with nothing but words on it and yet everyone wants one? How important of a role does design play versus the actual message being delivered? [...]

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Tufte is going to Washington!

business,redesign,usability 30 March 2010 | Comments Off

On March 5, Tufte was appointed by Obama to a panel to advise the Recovery Accountability and Transparency Board, which monitors the way the $787 billion in the stimulus package is being spent. Tufte’s initial work will be on the recovery.gov website, which is the primary way the board will conduct business transparently to the [...]

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The user experience from outside of the computer world

business,Design Inspirations,redesign,Technology,usability 22 May 2009 | Comments Off

Checkout the story of redesign of the ubiquitous prescription bottle led by Deborah Adler I really enjoyed the article’s approach to guiding the reader through the process, and the result is stunning…Just far enough out of the box to be a real improvement, but not so unfamiliar as to make it un-marketable. I don’t see [...]

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Great Self Promotion

Design Inspirations,Design Patterns,Marketing 14 April 2009 | Comments Off

The 37better Project, from the 37signals guys (archive from 2001 – some links may not work), has some really cool promotional things that they did for their company. It brought them tremendous exposure. The 37betters were linked up everywhere and discussed at length in all the right places. Slow times are a perfect time to [...]

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About me

What do I do? I'm never sure what to answer, because people expect to hear one thing. We're all multi-faceted, and we are not our jobs. So what do I do?

I design websites, interfaces, and logos. I write. I create products. I consult. I love my family, friends, art, surfing, tennis, music, and travel. Which of these things really defines me? I can't say. But this website provides professional and personal information about me that might help others define me, if they feel it necessary to do so. I am an visual & interaction designer, entrepreneur, world traveler, and day dreamer. I am passionate for learning about and experimenting with new ways of living and working in community.

Where I come from
I was born in Sao Paulo and raised in beautiful Recife, Pernambuco, which is located on Brazil's northern coast, moved to Rio to finish high school, then again to Sao Paulo, where I acquired my Bachelor's degree in Industrial Design with Professional Qualification in Visual Communications. I have great parents and 2 younger brothers named Arthur and Denis.

Once I received my degree, I moved to Australia to pursuit a continuous design skills improvement and surf quality waves.

In late 2001, I moved to San Diego, California where I'm currently living and working.

Looking for my resume? Download it here.


Say hello, I'm quite friendly :)


Rodrigo Motta
Email: rodmotta10 at gmail.com
Mobile: 619.654.4766

1123 1/2 Torrey Pines Rd
La Jolla, CA 92037
Mobile: 619.654.4766

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