Rod Motta - User Experience Visual Designer » Redesign http://rodmotta.com/blog Design, Social Media, Business & Everything in Between. Sun, 05 Sep 2010 04:23:53 +0000 en hourly 1 http://wordpress.org/?v=3.0.1 Tufte is going to Washington! http://rodmotta.com/blog/2010/03/30/tufte-is-going-to-washington/ http://rodmotta.com/blog/2010/03/30/tufte-is-going-to-washington/#comments Tue, 30 Mar 2010 20:09:44 +0000 Rod Motta http://rodmotta.com/blog/?p=236 On March 5, Tufte was appointed by Obama to a panel to advise the Recovery Accountability and Transparency Board, which monitors the way the $787 billion in the stimulus package is being spent.

Tufte’s initial work will be on the recovery.gov website, which is the primary way the board will conduct business transparently to the American public.

Wonder if he brought his own litter of kittens, or will be borrowing them from DC shelters…?

You make a Powerpoint, Edward Tufte kills a kitten

]]> http://rodmotta.com/blog/2010/03/30/tufte-is-going-to-washington/feed/ 0 The user experience from outside of the computer world http://rodmotta.com/blog/2009/05/22/the-user-experience-from-outside-of-the-computer-world/ http://rodmotta.com/blog/2009/05/22/the-user-experience-from-outside-of-the-computer-world/#comments Fri, 22 May 2009 22:50:47 +0000 Rod Motta http://rodmotta.com/blog/?p=149 prescription_bottle

Checkout the story of redesign of the ubiquitous prescription bottle led by Deborah Adler

I really enjoyed the article’s approach to guiding the reader through the process, and the result is stunning…Just far enough out of the box to be a real improvement, but not so unfamiliar as to make it un-marketable.

I don’t see a mention of this in the article, but judging from the bottles’ shape they can be packed more tightly to save shipping space and costs, as well.

You can see Debora Adler speak at Microsoft Mixx 09 Day 2 Keynote. (fast forward to 30:30)

]]> http://rodmotta.com/blog/2009/05/22/the-user-experience-from-outside-of-the-computer-world/feed/ 0 Great Self Promotion http://rodmotta.com/blog/2009/04/14/great-self-promotion/ http://rodmotta.com/blog/2009/04/14/great-self-promotion/#comments Wed, 15 Apr 2009 01:01:21 +0000 Rod Motta http://rodmotta.com/blog/?p=79 The 37better Project, from the 37signals guys (archive from 2001 – some links may not work), has some really cool promotional things that they did for their company. It brought them tremendous exposure. The 37betters were linked up everywhere and discussed at length in all the right places.

Slow times are a perfect time to start putting together self promotional materials. What are the patterns in your business? How can you demonstrate competency beyond what everyone else is doing? Every designer has a portfolio of their designs, but how many have a portfolio of their minds?

]]> http://rodmotta.com/blog/2009/04/14/great-self-promotion/feed/ 0 Redesigning Craigslist with focus on usability http://rodmotta.com/blog/2009/03/16/redesigning-craigslist-with-focus-on-usability/ http://rodmotta.com/blog/2009/03/16/redesigning-craigslist-with-focus-on-usability/#comments Mon, 16 Mar 2009 20:25:09 +0000 Rod Motta http://rodmotta.wordpress.com/?p=32

Log-In Form on the Home Page

Log-In on the Homepage: Before and after

This article takes a detailed look at the design, layout and usability of Craigslist and point out some areas where the author feel change and improvement are possible. This is only one opinion of what could be done to improve the site. The goal was to demonstrate the process of evaluating a website in certain areas and determining specific improvements that can be made.

]]> http://rodmotta.com/blog/2009/03/16/redesigning-craigslist-with-focus-on-usability/feed/ 0