Rod Motta - User Experience Visual Designer » twitter http://rodmotta.com/blog Design, Social Media, Business & Everything in Between. Mon, 07 May 2012 23:14:29 +0000 en hourly 1 http://wordpress.org/?v=3.1 Corporate Websites and Social Media http://rodmotta.com/blog/2009/06/03/corporate-websites-and-social-media/ http://rodmotta.com/blog/2009/06/03/corporate-websites-and-social-media/#comments Thu, 04 Jun 2009 00:29:03 +0000 Rod Motta http://rodmotta.com/blog/?p=155 As the dynamics of the Web 2.0 continue to evolve, we will see more and more consumers not only expecting, but demanding, to interact with companies and products. Corporate websites can sometimes be less than compelling… Perhaps a shift will come where corporate websites will become the forum for interaction rather than outside social networking sites…just a thought…

Do you see a shift at some point in the future where corporate websites will become arenas for that amount of dialog? Couldn’t it only be beneficial if that interaction was done on the corporate website? For example, rather than fans dialoguing on Facebook and commenting on the Wall there, do you see a point where a corporate website will have fan profiles and a corporate Wall? If so, do you think that would be detrimental to the company’s overall reach for exposure? It is interesting to see how social media forces the evolution of corporate behavior.

I personally love learning more about a company by hearing from its “fans” and consumers through social media rather than having a company website tell me who they are. On facebook, there are many ways to tell that story about your brand or company.

I noticed that VW ran a commercial with their facebook.com/vw website on the bottom right of that commercial. That was awesome!

]]> http://rodmotta.com/blog/2009/06/03/corporate-websites-and-social-media/feed/ 0 10 reasons why every CEO has to get on Twitter now http://rodmotta.com/blog/2009/04/07/10-reasons-why-every-ceo-has-to-get-on-twitter-now/ http://rodmotta.com/blog/2009/04/07/10-reasons-why-every-ceo-has-to-get-on-twitter-now/#comments Tue, 07 Apr 2009 19:24:00 +0000 Rod Motta http://rodmotta.wordpress.com/?p=65 Great article from Zappos CEO about it’s time for CEOs to get on Twitter.

It’s amazing that so many CEO’s still don’t get this couple of other thoughts and support points to the article in the link above:

  • One of the key reasons CEO’s and companies stay out of this space is time commitment, no excuse, but it does take time
  • Social media takes ROI from return on investment, to return on involvement to return on information — use social as an insight engine
  • Everything should be social — social TV, social banners,….
  • Leverage “Transmission Effect” — persons spreading your brand
  • Consumers do not adhere to a convenient linear path — they create their own personal path to the brand.
]]> http://rodmotta.com/blog/2009/04/07/10-reasons-why-every-ceo-has-to-get-on-twitter-now/feed/ 0 What is the ROI in Social Media Marketing? http://rodmotta.com/blog/2009/03/25/what-is-the-roi-in-social-media-marketing/ http://rodmotta.com/blog/2009/03/25/what-is-the-roi-in-social-media-marketing/#comments Wed, 25 Mar 2009 20:34:17 +0000 Rod Motta http://rodmotta.wordpress.com/?p=49 Are you using social media marketing? if so is it providing benefit to you and your company?

A new whitepaper called “How Marketers Are Using Social Media to Grow Their Businesses” by Michael A. Stelzner, has been written and distributed (one of the top retweeted updates on Twitter right now) that looks at how SMM is being used and what results are coming from social networking.

The whitepaper addresses:

  • The top social media marketing questions marketers want answered
  • How much time marketers are investing in social media
  • The benefits of social media
  • How time invested impacts results
  • The top social media tools

If you’re pondering starting social media marketing, these findings will help push you over the edge.

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