Identifying Users’ Trigger Words

Design Guidelines,Marketing,Redesign,Usability 19 June 2011 | Comments Off

Jarred Spool wrote an interesting article, back in 2004, about the right trigger words for your user. Do you want to find out what those words are? Start by asking them. Visiting your users in their natural environments is probably the best way to start. Jarred’s team found that personas are a great way to [...]

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Web resolutions for mobile devices

Design Guidelines,Mobile,Simplicity 17 April 2011 | Comments Off

Here’s a list of web resolutions popular on mobile devices as of February 2011 presented by Uxbooth.com with their published article, Considerations for Mobile Web Design (Part 2): Dimensions, by David Leggett. The author explains a few points about display dimensions and solutions for layout design.

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Quote: Making the simple and the complicated

Quotes,Simplicity 21 January 2010 | Comments Off

“Making the simple complicated is commonplace; making the complicated simple, awesomely simple, that’s creativity.” – Charles Mingus

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Quick thought on Web vs Desktop design process

Design Guidelines,Design Patterns 7 November 2009 | Comments Off

There is a world of differences to consider when designing for web or designing for desktop applications: From fundamental interactions to keyboard driven navigational paradigms to accessibility issues to screen layout to basic behavior and reaction of buttons, links, etc…we have to consider that a product with a rich client and a web client are [...]

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About me

What do I do? I'm never sure what to answer, because people expect to hear one thing. We're all multi-faceted, and we are not our jobs. So what do I do?

I design websites, interfaces, and logos. I write. I create products. I consult. I love my family, friends, art, surfing, tennis, music, and travel. Which of these things really defines me? I can't say. But this website provides professional and personal information about me that might help others define me, if they feel it necessary to do so. I am an visual & interaction designer, entrepreneur, world traveler, and day dreamer. I am passionate for learning about and experimenting with new ways of living and working in community.

Where I come from
I was born in Sao Paulo and raised in beautiful Recife, Pernambuco, which is located on Brazil's northern coast, moved to Rio to finish high school, then again to Sao Paulo, where I acquired my Bachelor's degree in Industrial Design with Professional Qualification in Visual Communications. I have great parents and 2 younger brothers named Arthur and Denis.

Once I received my degree, I moved to Australia to pursuit a continuous design skills improvement and surf quality waves.

In late 2001, I moved to San Diego, California where I'm currently living and working.

Looking for my resume? Download it here.


Say hello, I'm quite friendly :)


Rodrigo Motta
Email: rodmotta10 at gmail.com
Mobile: 619.654.4766

1123 1/2 Torrey Pines Rd
La Jolla, CA 92037
Mobile: 619.654.4766

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