I really enjoyed The Anatomy of an Experience Map article by the Adaptive Path folks. A very useful and comprehensive analysis that effectively illustrates the process of mapping out ideas, objectives, goals and the journey of going through it, without cram too much in. It’s very useful for large projects. For smaller projects, however, we [...]
Recently, I had the opportunity to watch Jared Spool’s great talk on First Use Experience. In his talk, he argued that an intuitive design is: When the user is focused on their objective and not on the actual interface itself Invisible (user only pay attention to something intuitive when it’s actually not intuitive. What makes [...]
Jarred Spool wrote an interesting article, back in 2004, about the right trigger words for your user. Do you want to find out what those words are? Start by asking them. Visiting your users in their natural environments is probably the best way to start. Jarred’s team found that personas are a great way to [...]
Dieter Rams, who was featured in critically acclaimed documentary Objectified is one of the most influential design gurus in the world. He has created countless products for Braun, the German white goods company. And he is a man who has influenced Apple’s head of design, Jonathan Ive. Here’s a piece of what he wrote exclusively [...]
What do I do? I'm never sure what to answer, because people expect to hear one thing. We're all multi-faceted, and we are not our jobs. So what do I do?
I design websites, interfaces, and logos. I write. I create products. I consult. I love my family, friends, art, surfing, tennis, music, and travel. Which of these things really defines me? I can't say. But this website provides professional and personal information about me that might help others define me, if they feel it necessary to do so. I am an visual & interaction designer, entrepreneur, world traveler, and day dreamer. I am passionate for learning about and experimenting with new ways of living and working in community.
Where I come from
I was born in Sao Paulo and raised in beautiful Recife, Pernambuco, which is located on Brazil's northern coast, moved to Rio to finish high school, then again to Sao Paulo, where I acquired my Bachelor's degree in Industrial Design with Professional Qualification in Visual Communications. I have great parents and 2 younger brothers named Arthur and Denis.
Once I received my degree, I moved to Australia to pursuit a continuous design skills improvement and surf quality waves.
In late 2001, I moved to San Diego, California where I'm currently living and working.
Looking for my resume? Download it here.
Rodrigo Motta
Email: rodmotta10 at gmail.com
Mobile: 619.654.4766
1123 1/2 Torrey Pines Rd
La Jolla, CA 92037
Mobile: 619.654.4766
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