The design of a call to action can be broken down into 4 simple elements — size, shape, color, and position. Each plays a vital part in determining how effective the call to action is in directing the user. Don’t make your users work or think, or they’ll leave. It’s not that they aren’t smart, [...]
If the purpose of design is to help us solve a problem then the message helps us to understand what the problem is. How often do you come across a t-shirt with nothing but words on it and yet everyone wants one? How important of a role does design play versus the actual message being delivered? [...]
We, designers, need to consider two things when adding “beautiful” enhancements to our designs. Responsive and intuitive page elements Branding and consistency of theme. Focusing on these two things will give every pixel in a design a purpose and will contribute to the website’s overall usability. Sure, eye candy is important, but it isn’t everything, [...]
Minimalist designs will become (even) more popular this year. Simple, elegant, classy, fast page response times. Collage/handrawn design will calm down a bit Maybe some professional looking monotone stuff with colorful details Solid colors More HTML5 and CSS3 implementation instead of a trend like letterpress or glossy buttons (those were the days) A lot of [...]
What do I do? I'm never sure what to answer, because people expect to hear one thing. We're all multi-faceted, and we are not our jobs. So what do I do?
I design websites, interfaces, and logos. I write. I create products. I consult. I love my family, friends, art, surfing, tennis, music, and travel. Which of these things really defines me? I can't say. But this website provides professional and personal information about me that might help others define me, if they feel it necessary to do so. I am an visual & interaction designer, entrepreneur, world traveler, and day dreamer. I am passionate for learning about and experimenting with new ways of living and working in community.
Where I come from
I was born in Sao Paulo and raised in beautiful Recife, Pernambuco, which is located on Brazil's northern coast, moved to Rio to finish high school, then again to Sao Paulo, where I acquired my Bachelor's degree in Industrial Design with Professional Qualification in Visual Communications. I have great parents and 2 younger brothers named Arthur and Denis.
Once I received my degree, I moved to Australia to pursuit a continuous design skills improvement and surf quality waves.
In late 2001, I moved to San Diego, California where I'm currently living and working.
Looking for my resume? Download it here.
Rodrigo Motta
Email: rodmotta10 at gmail.com
Mobile: 619.654.4766
1123 1/2 Torrey Pines Rd
La Jolla, CA 92037
Mobile: 619.654.4766
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