About Me

Values

  • Fairness: Aim for open and honest communication, ensuring everyone feels heard and valued.

  • Respect: It's all about treating each other well, just as we'd like to be treated.

  • Autonomy: Give space to manage tasks without hovering, trusting in each team member's capabilities.

  • Empowerment: Encourage everyone to take charge, which naturally leads to owning their responsibilities.

  • Empathy: Listening closely and learning from others is key, especially when designing with the user in mind.

  • Excellence: Always pushing for the best outcome, knowing there's a lesson in every challenge.

  • Continuous learning: Every stumble is a stepping stone to greater knowledge.

  • Adventure: Be all about exploring new ideas and approaches with an open mind.

  • Enjoyment: Finding joy in our work and sharing it with others makes every day rewarding.

Who I am

I'm a Brazilian-born design and technology enthusiast, who kick-started my career with a BA in Industrial Design back home. Craving for new horizons, I ventured to Australia for further studies in Design, indulging in my passions for exploring South East Asia and surfing perfect waves. My adventure led me to San Diego, California, where I became a co-founder of an exciting early-stage startup.

With over 18 years of UX and Design experience, I’ve delivered engaging and impactful product experiences for a wide range of projects, including IoT (Connected Devices), autonomous robots, mobile apps, enterprise SaaS web apps, dual-screen device, and health tech.

My passion is helping people empower themselves through technology by improving the quality of their experiences with it, whether on the web, on a mobile device, or in some other way.

I’m a consensus builder who enjoys working with cross-disciplinary teams to figure out clear and elegant design solutions for complex problems.

As a human and a designer, I value empathy. I believe It’s important to learn from others’ experiences and benefit from their perspectives. That strategy consistently helps me, whether I’m talking to a customer or building a relationship with a stakeholder. By understanding views different from our own, I’m able to understand any problem more completely and create a more holistic solution.

As a mentor, I enjoy sharing my knowledge and experience to help designers (and aspiring designers) grow in their career and improve their hard and soft skills.

As a design leader, I look for ways to bridge the gap between people and ideas, transforming design processes into business wins, and cultivating my team's growth.

As a father to both the human (baby Owen) and canine (Hugo, our miniature Schnauzer) species, I love spending time with my family, traveling, painting wooden boards, exploring new restaurants, reading sci-fi and biography books, playing tennis, surfing and snowboarding.

Favorite Quotes

“Look deep into nature, and then you will understand everything better.”

- Albert Einstein

“We keep moving forward, opening up new doors and doing new things, because we’re curious… and curiosity keeps leading us down new paths.”

- Walt Disney

Need to get in touch or learn more about what I do?

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